Using the 1:3:1 Framework in Design

A Guide to Smarter Problem-Solving

Nate Schloesser
3 min readJul 23, 2024
Cover — Using The 1:3:1 Framework In Design

Introduction

Ever felt like your team's problem-solving skills were on par with a bunch of headless chickens? Enter the 1:3:1 rule — a problem-solving framework that's like giving your team a GPS, but for their brains. This snazzy little method encourages structured yet flexible approaches to tackling issues, fostering creativity, and promoting team autonomy. Let's dive into how to use the 1:3:1 rule to transform design tasks and work scenarios from chaotic to cohesive.

Understanding the 1:3:1 Rule

  1. Identify One Problem: Pinpoint a specific issue. Focus on just one problem to avoid spreading the team’s efforts too thin.
  2. Generate Three Solutions: Develop three potential solutions to the problem. Encourage big, bold ideas rather than half-baked ones.
  3. Propose One Recommendation: Select the best solution and create an action plan for how to move forward.

This approach shifts the dynamic from a top-down directive to a collaborative problem-solving session.

Applying the 1:3:1 Rule in Design

Step 1: Identify One Problem

In UX design, start by pinpointing a specific issue. For example, “Users are getting lost on our homepage.”

Step 2: Generate Three Solutions

Encourage your design team to flex their creative muscles. Emphasize the importance of trade-offs and visual representation for each option.

Example:

Solution 1: Redesign the homepage layout to prioritize navigation links.

  • Pros: Enhances visibility of navigation links.
  • Cons: Requires significant redesign efforts.
  • Sketching: Create wireframes to visualize the new layout.

Solution 2: Introduce a fixed navigation bar that remains visible as users scroll.

  • Pros: Keeps navigation accessible at all times.
  • Cons: May clutter the screen.
  • Sketching: Draft a mockup to illustrate the implementation.

Solution 3: Implement a prominently featured search function.

  • Pros: Simplifies finding specific content.
  • Cons: May not address the underlying navigation issues.
  • Sketching: Design a concept for the search bar placement.

Step 3: Propose One Recommendation

After evaluating the solutions critically, the team might recommend the fixed navigation bar, akin to a reliable sidekick that remains accessible throughout the user’s journey.

Benefits for UX Design Teams

  • Focused Problem-Solving: Prevents the team from chasing multiple issues simultaneously.
  • Encourages Creativity: Multiple solutions provide opportunities for innovative design approaches.
  • Empowers Team Members: Involvement in decision-making fosters a sense of ownership and responsibility.

Applying the 1:3:1 Rule in General Work Contexts

The 1:3:1 rule is versatile enough for non-design problems too:

Step 1: Identify One Problem

Example: “Our team’s communication issues are derailing project timelines.”

Step 2: Generate Three Solutions

Solution 1: Implement daily stand-up meetings.

  • Pros: Ensures everyone is updated.
  • Cons: Daily meetings can be time-consuming.

Solution 2: Use a project management tool.

  • Pros: Centralizes updates and information.
  • Cons: Relies on consistent usage by the team.

Solution 3: Schedule weekly check-ins.

  • Pros: Provides detailed updates.
  • Cons: May not address mid-week issues effectively.

Step 3: Propose One Recommendation

Choosing the project management tool could act like a digital babysitter, keeping the team on track without constant oversight.

Transforming Leadership and Team Dynamics

The 1:3:1 rule can turn even the most controlling boss into a collaborative leader:

  • Promotes Autonomy: Teams manage their own issues, fostering responsibility and trust.
  • Accelerates Execution: Clear paths forward speed up decision-making.
  • Encourages Growth: Team members develop critical thinking and problem-solving skills.

Conclusion

The 1:3:1 rule is the Swiss Army knife of problem-solving frameworks — versatile, reliable, and transformative in both design and general work contexts. By focusing on one problem, generating multiple solutions, and recommending the best course of action, teams become more creative, autonomous, and efficient. Whether fixing a UX issue or improving workplace communication, the 1:3:1 rule is your go-to strategy for better outcomes and a proactive team.

References:

  • Brigade Bookkeeping — The 1:3:1 Approach to Problem Solving
  • Paul Higgins Mentoring — The 1:3:1 Rule
  • Eightify — How to Use the 1:3:1 Rule for Effective Team Problem-Solving
  • Rashida Zarang — The Power of the 1:3:1 Rule
  • Relish Studio — The 1:3:1 Approach to Problem Solving

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Nate Schloesser

AKA Nathaniel A. Castle. AKAKA Nate Alan. Writer, speaker, and author. I am passionate about the field of UX and enjoy teaching, coaching, and design.